This morning I went on to the CNN tech page to find a suitable article to write about on this blog. To my happy surprise, Hopkins was on the front page for their exceptional use of social media and interactive blogs to attract students. My friends Noah Guiberson and Lucie Fink were even featured in the article! But I digress; let's talk about what Hopkins is doing that's so fresh.
I'm not sure how many of you have heard of or used Hopkins Interactive, but it's a centralized location for the student blogs written about the various experiences of their four years at Hopkins. The blogs are updated daily (at least), keeping pace with the dynamic environment of Hopkins itself. Every week there is a guest blogger who is invited to give his perspective of Hopkins and the opportunities it has to offer, so it's not the same 9 people from each class each time. This allows prospective students to get a true view of what it means to be a Hopkins student, beyond the shiny brochures that are sent in the mail by every other college. HI is a way for Hopkins to stand out and be remembered.
But HI isn't the only way that Hopkins is using blogs to reach its prospective and current students. At the bottom of the HI page is a directory to four other blogs Hopkins runs, including blogs about the majors and minors offered from the point of view of those who study them. No gimmicks, no false appeals, just experiences on the web for the world to see and share. You can also read about what the office of Admissions is up to (especially now that college apps are flooding in!), the social events on campus, and the guest blogs.
And still Hopkins surpasses other schools with its effective use of Twitter. There are currently about 30 Twitter accounts associated with some department or branch of Hopkins, including the Applied Physics Laboratory, Peabody, and the famous Shush Lady. All this, while not always good, lets students connect to the campus both in et ex situ.
Congrats Hopkins Insider on your exemplary use of social media! Just another reason to be a Blue Jay and proud.
I'm not sure how many of you have heard of or used Hopkins Interactive, but it's a centralized location for the student blogs written about the various experiences of their four years at Hopkins. The blogs are updated daily (at least), keeping pace with the dynamic environment of Hopkins itself. Every week there is a guest blogger who is invited to give his perspective of Hopkins and the opportunities it has to offer, so it's not the same 9 people from each class each time. This allows prospective students to get a true view of what it means to be a Hopkins student, beyond the shiny brochures that are sent in the mail by every other college. HI is a way for Hopkins to stand out and be remembered.
But HI isn't the only way that Hopkins is using blogs to reach its prospective and current students. At the bottom of the HI page is a directory to four other blogs Hopkins runs, including blogs about the majors and minors offered from the point of view of those who study them. No gimmicks, no false appeals, just experiences on the web for the world to see and share. You can also read about what the office of Admissions is up to (especially now that college apps are flooding in!), the social events on campus, and the guest blogs.
And still Hopkins surpasses other schools with its effective use of Twitter. There are currently about 30 Twitter accounts associated with some department or branch of Hopkins, including the Applied Physics Laboratory, Peabody, and the famous Shush Lady. All this, while not always good, lets students connect to the campus both in et ex situ.
Congrats Hopkins Insider on your exemplary use of social media! Just another reason to be a Blue Jay and proud.
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